Where established founders build what’s next.

The House brings the right people under one roof, long enough to actually build something.
Most gatherings send you home full of ideas. Here you go home with something you built together.
Part I · Cape Town
How It Started
Marleen Evertsz sent founders she trusted a single message, “Are you in?”, and everyone said yes. In March 2026, eight founders and about twenty builders moved into a villa near Cape Town to build for a week.

Every Idea on the Table
In the first two days, 384 ideas were put in front of the whole room, and only the strongest survived.

Alaura
A leadership advisor that learns from your real conversations.
FinnTell
A financial watchdog for double charges and forgotten subscriptions.
Attent
An app that remembers the moments that matter to the people you love.
Superpower Hub
A free platform for young entrepreneurs in Cape Town’s townships.
House of Founders
The idea to do it again, with new founders in new places.
- 1Alaura
- 2FinnTell
- 3Attent
- 4Superpower Hub
- 5House of Founders
The Five Companies
All five were registered with the Dutch Chamber of Commerce, and each has gone its own way since.
FinnTell
A financial watchdog for double charges and forgotten subscriptions.
Attent
An app that remembers the moments that matter to the people you love.
Superpower Hub
A free platform for young entrepreneurs in Cape Town’s townships.
House of Founders
The idea to do it again, with new founders in new places.
The Documentary
The whole week was filmed, and more than 1,100 founders and entrepreneurs came to the premiere at De Kromhouthal in Amsterdam on 29 April 2026.
About the filmIn Their Own Words
Translated from Dutch

After day one I really thought: this is never going to work. By the second evening, it was running.
Marleen EvertszGoldRepublic 
An idea in the morning, a prototype in the afternoon. That is actually where entrepreneurship once began.
Hans SchefferHelloPrint 
Building a SaaS platform used to take at least half a year. Here we do it in a day or two.
Joep VerbuntMatt Sleeps 
You throw an idea on the table and sixteen experts go over it at once. If it isn’t strong enough, it’s gone.
Ron SimpsonWIN/WIN 
Everything we came up with there belonged to everyone.
Maas de GoedeDuqu
Seven Principles
Peers
Every founder at the table has built a company.
One Roof
We live and work in one house.
Making
Ideas earn their place by being built.
AI as Accelerator
AI speeds up the work, and people decide.
Sharing
Every idea belongs to the table.
Shipping
Nothing counts until it exists.
On the Record
We share everything, including what failed.
The Hosts
Lotte and Lisette lead the House. They have the personal conversation with every founder who asks for a seat, and they host each Part in person.

Lotte van Rijen
Co-founder and host
Lotte was one of the builders in the house in Cape Town. She knows the week from the inside.
Lisette Braakenburg van Backum
Co-founder and host
Before the House, Lisette co-founded Upstream Festival. She brings that experience of gathering entrepreneurs to every Part.
Part I was the idea of Marleen Evertsz, the founder of GoldRepublic.
Every Seat Starts with a Letter
Each Part has about twenty seats, and every request leads to a personal conversation with Lotte or Lisette.
Request an invitation
October 2026
Part II is on its way.
Follow the week through the Dispatches, one short note a day.

